Privacy Policy
 

Last updated: July 18, 2026
 

Jacob Kelly Fitness respects your privacy. This Privacy Policy explains how Jacob Kelly Fitness (“Jacob Kelly Fitness,” “JKF,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit our website, submit a form, communicate with us, or use our coaching services.

By using this website or providing information to us, you acknowledge the practices described in this Privacy Policy.
 

1. Information We Collect

We may collect the following categories of information:

Information You Provide Directly

You may provide information when you:

• Submit a contact, application, or consultation form;

• Schedule or participate in a consultation;

• Enroll in coaching;

• Communicate with us by email, text message, phone, Trainerize, video conference, or another platform;

• Complete questionnaires, check-ins, assessments, or feedback forms; or

• Submit training logs, food logs, measurements, photographs, videos, or other coaching information.

This information may include:

• Your name;

• Email address;

• Telephone number;

• Mailing address;

• Date of birth or age;

• Fitness goals and training history;

• Health, injury, medication, pregnancy, or exercise-readiness information;

• Body weight, measurements, progress photographs, food logs, and workout data;

• Messages, questionnaire responses, and coaching feedback; and

• Billing and transaction information.

Payment card and bank-account information is generally collected and processed by a third-party payment processor. Jacob Kelly Fitness does not intend to store complete payment-card or bank-account numbers directly.

Information Collected Automatically

When you visit the website, we or our service providers may automatically collect certain technical information, including:

• Internet Protocol address;

• Browser and device type;

• Operating system;

• Referring and exit pages;

• Pages viewed and links selected;

• Approximate location derived from an IP address;

• Date, time, and duration of visits; and

• Cookie, pixel, analytics, or similar technology data.

Cookies and similar technologies may be used to operate the website, remember preferences, measure website activity, identify technical problems, and evaluate marketing performance. The FTC notes that cookies and pixels may collect browsing, device, preference, and analytics information.
 

2. How We Use Information

We may use collected information to:

• Respond to inquiries and consultation requests;

• Contact you to schedule or discuss a coaching consultation;

• Determine whether our services may be appropriate for you;

• Create, administer, and support a coaching relationship;

• Develop and modify training, nutrition, habit, and accountability services;

• Monitor progress and respond to coaching questions;

• Process payments and maintain transaction records;

• Operate, secure, troubleshoot, and improve the website and services;

• Send administrative, scheduling, billing, legal, and service-related communications;

• Send marketing communications when permitted by law and consistent with your preferences;

• Prevent fraud, misuse, security incidents, or unlawful conduct;

• Comply with legal obligations and enforce our agreements; and

• Protect the rights, safety, and property of Jacob Kelly Fitness, our clients, and others.

We will not use progress photographs, testimonials, or private coaching information in public advertising without separate affirmative permission.
 

3. Email and Text Communications

When you submit a contact or consultation form, you may consent to receive direct communications from Jacob Kelly Fitness regarding your inquiry, consultation, scheduling, and potential coaching services.

Consent to receive text messages is not a condition of purchasing coaching. Message and data rates may apply. Message frequency will depend on the nature of your inquiry and communications with us.

You may ask us to stop sending text messages by replying STOP or contacting us through the information listed below. You may opt out of marketing emails by using the unsubscribe method provided in the email or by contacting us.

Service-related communications, such as responses to an active inquiry, appointment information, billing notices, and communications necessary to administer an existing coaching relationship, may still be sent when appropriate.

Commercial email is governed by requirements including accurate sender information, nondeceptive subject lines, a valid postal address, and an effective method for opting out of future promotional messages.
 

4. How We Disclose Information

We may disclose information to third parties that help us operate the website or provide services, including:

• Website hosting and form providers;

• Customer relationship and scheduling platforms;

• Trainerize or other coaching platforms;

• Payment processors;

• Email and text-message providers;

• Video-conferencing providers;

• Analytics and advertising providers;

• Cloud-storage and productivity providers;

• Accountants, insurers, attorneys, and professional advisers; and

• Contractors assisting with legitimate business operations.

These providers may process information under their own terms and privacy policies.

We may also disclose information:

• With your direction or consent;

• To comply with a law, subpoena, court order, or governmental request;

• To investigate suspected fraud, threats, unlawful activity, or contract violations;

• To protect the safety, rights, or property of JKF, a client, or another person;

• In connection with a merger, financing, sale, restructuring, or transfer of all or part of the business; or

• When otherwise permitted or required by law.

We do not sell personal information for money. This statement does not prevent us from using ordinary service providers, analytics tools, or advertising technologies as described in this Policy.
 

5. Health and Fitness Information

Information you provide about your health, injuries, medications, pregnancy, exercise readiness, nutrition, or physical condition may be sensitive.

Jacob Kelly Fitness is a fitness-coaching business and is not a healthcare provider. Ordinary coaching records are not represented as being maintained under the Health Insurance Portability and Accountability Act, commonly known as HIPAA.

Please do not submit medical information that is unnecessary for evaluating or delivering fitness coaching. Seek assistance from a licensed healthcare professional for medical diagnosis, treatment, physical therapy, medical nutrition therapy, medication management, or other healthcare needs.

The FTC advises businesses collecting consumer health information to consider obligations under the FTC Act and, where applicable, the Health Breach Notification Rule in addition to HIPAA-related questions.
 

6. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, electronic transmission, platform, or storage system is completely secure. We therefore cannot guarantee absolute security.

The FTC recommends collecting only information a business needs, protecting it appropriately, and disposing of it securely when it is no longer required.
 

7. Data Retention

We may retain information for as long as reasonably necessary to:

• Respond to an inquiry;

• Provide and document services;

• Maintain business, tax, insurance, and transaction records;

• Resolve disputes;

• Enforce agreements;

• Meet legal or regulatory obligations; and

• Protect legitimate business interests.

Retention periods may differ depending on the type of information, the relationship involved, and applicable legal requirements.
 

8. Your Choices and Requests

You may contact us to request that we:

• Correct inaccurate contact information;

• Update your communication preferences;

• Stop sending promotional emails or texts;

• Provide information about the personal information we maintain about you; or

• Delete information that is no longer reasonably needed.

We will consider and respond to requests as required by applicable law. We may retain information when reasonably necessary for legal compliance, transaction records, dispute resolution, fraud prevention, insurance, or enforcement of an agreement.

You may also control certain cookies through your browser settings. Disabling cookies may affect website functionality.
 

9. Third-Party Websites and Services

The website may contain links to third-party websites, applications, or services. We do not control and are not responsible for their content, security, terms, or privacy practices.

You should review the policies of any third-party service before providing information to it.
 

10. Children’s Privacy

This website and Jacob Kelly Fitness coaching services are intended for adults age 18 or older. We do not knowingly solicit or collect personal information through this website from children under 13.

Anyone under 18 should not submit a coaching application or enroll without the involvement and authorization of a parent or legal guardian.

COPPA applies to child-directed online services and general-audience services that knowingly collect personal information from children under 13.
 

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The revised version will be posted on this page with an updated “Last updated” date.

Material changes may also be communicated through another reasonable method when appropriate.
 

12. Contact Us

Questions or requests concerning this Privacy Policy may be directed to:

Jacob Kelly Fitness
Email: jacobkellyfitness@gmail.com